Chicago Eyelid Case Study

Situation:

Dr. Sheila Shifrin did not have an online presence that aligned with her excellence and professionalism as an oculoplastic surgeon; her Google profile was compromised and was at a 3.2-star rating; she did not have social media platforms and was not doing any advertising or marketing; her website was obsolete.

Dr. Sheila Shifrin is an excellent oculoplastic surgeon, but her online presence did not reflect her real brand.

Solution:

Led the planning and implementation of research-based, strategic marketing campaigns. During the first year, it included reputation management services to increase Google ratings and remove negative fake reviews, which were damaging to its overall brand and could negatively impact the effectiveness of our marketing efforts.

I led our team of designers to create a premium-looking, custom-made bilingual website design and integrated it with social media, Google Analytics, and YouTube channel platforms. Many of my tasks included not only leading but also doing the integration of SEO and other integrations with Google apps and SaaS for tracking and evaluation. We developed her brand through creative, strategic, and excellent content that represented her brand while optimizing and securing better results from other marketing efforts.

Based on research, we developed and implemented a campaign that included videography and photography professional services, a new professional logo design, and strategic content and advertising services, among other tactics.

Additionally, we provided a combined suite of services tailored to Dr. Sheila Shifrin’s needs, including a multichannel media advertising implementation that aligned with her brand for the final goal of increasing her traffic for oculoplastic procedures, including reconstructive surgery.

Results:
The results speak for themselves: Dr. Sheila Shifrin is now #1 on Google SERP (search engine results page) with a rating of 4.6 stars on her Google business profile. Dr. Sheila Shifrin enjoys a consistent 61.5% increase in new leads, with a 50% closing rate for oculoplastic surgical procedures each month, reaching and exceeding her business goals and expectations.