Kala Roopa Case Study

Brand Development – Developed and enhanced two brands, one for seaglass jewelry and the other one for Native American jewelry.
E-Commerce Integration – Created social media shops, integrated them with the online store, and managed catalog/inventory.
Website & Marketing Strategy – Designed branded website with a clear distinction of each brand, and executed strategic marketing and advertising campaigns, providing end-to-end marketing services.
Content Creation – Provided professional product photography, film, and videography services and strategic content creation.
Sales Growth – Delivered 1:1 marketing consultations, leading to a 400% increase in online sales with an excellent above average of 5.39% CTR (click-through-rate) for Meta ads. A 5.39% CTR is generally strong for an online jewelry store, especially for Meta ads.